Great visibility for the first edition of the Walking Week in Milan: seven days entirely dedicated to walking in all its forms, with appointments, meetings, guests, experts. And culminated in the final day of the Walking Day in Parco Sempione. Out of the Blu alongside the organizer Challenge Sport Marketing for the involvement of relevant partners consistent with the initiative. Increase the appeal and reputation of the event. Involvement of Levissima Natura as partner of the Walking Day. Brand identified for its link with the founding values of the initiative, such as nature, health, sustainability and aggregation. Enrichment of the urban walking experience, with branded gazebos, distribution of product samples and a moment of photo opportunity aimed at involving users and lead generation.Walking Week Walking Week
WALKING DAY
01 Objective
02 Execution
03 Outcome