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Casa Casa


From education to edutainment! Two days of training dedicated to the most relevant sales categories of the company. The classroom has been transformed into a real product experience, with thematic paths, characterized by branded corners specifically made to look, touch, try, live. Gala dinner at the end of the work sessions.




May 2022 - July 2022


Crowne Plaza, Milano-Linate

01 Goal

Training of 350 sales managers focused on the products presented by more than 20 national and international partners. Involvement of the audience, memorability and satisfaction as main KPIs.

02 Execution

Effectiveness and optimization of over 20 experiential paths for eachevent. Personalized spaces according to the needs of the different exhibitors and aiming at creating engagement. Branding solutions for convivial and institutional moments.

03 Outcome

A successful event thanks to planning, problem solving and a complete technical/productive and logistic integration. Maximum participation rate of the audience, with very good levels of satisfaction for the organization and experience.